Cheerleader ProgramCheerleader ProgramCheerleader Program

Century Resources Cheerleader Promotion

Interactive

Objective:

Create a promotional campaign specific to cheerleading and dance groups, with the objective of signing on new cheerleading and dance groups for a specific high school fundraising program.

Solution:

Through market research, it was determined that cheerleaders were the most successful and driven group of students involved in fundraising. With that information, we developed a pURL (personal .URL) campaign marketed specifically to cheerleading and dance team instructors for high school fundraising. The campaign consisted of 3 email blasts, a website and automated follow up materials.