Century Resources Catalogs
For this recurring project, our objective was to design, photo art direct and produce a series of 7-12 product brochures annually, each including different products and themes with individual styling, to be used for high school fundraising programs.
Utilizing design and trend research, each year a series of uniquely styled brochures were produced show-casing chocolates, baked goods, pizza and other luxury food and hard good products. Our ultimate goal with these brochures was always two-fold. That is, to excite the Century Resources sales staff, and to sell the products. Because of the unique sales path these brochures take, they need to not only appeal to end customers – people purchasing the products, they must also persuade teachers and school administers to sign on to, and students to actively participate in, the overall Century Resources fundraising program.