Develop a brand for a HempStrong’s health and beauty products.
The primary goal of HempStrong’s Hemp and Honey Plus line of products was to establish itself in the health and beauty marketplace. By developing a line of soaps and lotions that utilize hemp oil and Manuka honey, we feel we have done so. In addition to creating a green but clinical brand, we also wanted to create secondary icons that celebrate our pride in being an Ohio based-grass roots company. Additionally, we hoped to express our pride in three core principals of hemp product development, Planet Sustainability, Farmer Viability and Body Health. In an attempt to brand those principals we created icons to apply to all packaging, advertising and web communications.