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InSource Solutions Group

Brand Identity


Naming and brand development for a web-tools company.


As a start up, the principals approached us to help develop a name and brand identity for the company. The client’s goal was to truly partner with its customers to increase productivity, rather than to perform (and be viewed) as an outsource firm. A simple wordmark with bright colors and ascending dots from the word “InSource” gives a viewer a feeling of positive momentum.